We know that your hospitality displays have a direct effect on your customers’ satisfaction. We understand because customer service is at the heart of our business, and at the heart of yours. Here are our top 3 tips for building atmosphere, inspiring customer loyalty and creating a phenomenal hospitality display: 1: Comfort In psychology the ‘road map’ for the conversations that take place when ordering food, or collecting room keys, is called a schema. A schema is the almost scripted interaction that takes place; it is the way everyone knows the basic outline of how those conversations are going to go (but hopefully with some extra humour injected!). Everyone knows that these conversations are key to how a hospitality business is perceived. Customers can fall in love with a business purely on the basis of how great their staff are. So what’s this got to do with design?