Client Background
Established in the Netherlands in 1942, Walraven has grown into a global powerhouse in the construction and plumbing industries. They are renowned for manufacturing high quality, professional grade solutions that installers trust.
Visit them at Walraven
Having partnered with Walraven for several years, The Display Centre was thrilled to tackle a fresh challenge for this industry leader.
The Challenge
Walraven needed a specialised retail solution to showcase their Britclips range within the busy environments of plumbers merchants. The brief was specific, the unit had to be compact enough to suit various store layouts while remaining eye catching enough to stand out on a crowded counter.
Crucially, the design needed to:
- Incorporate Walraven’s iconic brand colours.
- Provide dedicated space for product brochures.
- Highlight the launch of an updated version of the Britclip in late 2025.
The Solution
Working in close collaboration with the Walraven team, we evolved their existing display design to accommodate the latest product innovations. By using physical samples of the new Britclips, we engineered a custom support system that ensured the product was displayed securely and prominently.
Throughout the development phase, we maintained a transparent process, providing Walraven with regular image updates and rigorous testing results to ensure every new element functioned seamlessly. We remained faithful to the original brand aesthetic, ensuring the signature green and yellow remained the focal point while integrating the necessary brochure storage.
The Results
The final updated display successfully met all of Walraven’s requirements. The unit effectively highlighted the new Britclips while maintaining absolute brand consistency across retail locations.
The compact, bold design allowed for versatile placement in multiple merchant environments, ensuring Walraven’s latest innovations were front and center for their customers. Our continued partnership ensures that as Walraven’s product line evolves, their retail presence remains just as professional as the tools they manufacture.
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Very Happy Customer
