Client Background
Born in Australia, Zoggs is now a global name in swimming, known for innovative, exciting, and high-quality swimwear and swim equipment.
Their mission is to inspire swimmers of all levels to enjoy the fun and freedom of the water. They promise to provide all swimmers with expertly trusted swimwear, goggles, and swim equipment. You can find Zoggs in leisure centres, gyms, and hotels across the UK.
Visit them at Zoggs
When Zoggs approached The Display Centre, they relied on our expertise from past projects. After successfully supplying Slatwall Panels and Twin Slot Shelving for many years, they now needed an updated display to support the rollout of a campaign across multiple locations in the UK.
The Challenge
Zoggs came to us with a distinct challenge. They needed a bespoke version of their existing queue system display units, customised to match their iconic blue branding and tailored specifically for showcasing swimwear products.
The stakes were high as these modified displays would play a critical role in supporting their larger campaign rollout across key locations in the UK. Timing was essential, with installations planned across multiple sites simultaneously during a crucial campaign period.
Our team collaborated with Zoggs to create a display that highlighted their unique products and enhanced visibility in customer areas.
The Solution
We developed an innovative solution to meet Zoggs needs, including:
- Customised Design and Branding: We modified our standard white Queue System by powder-coating the components in Zoggs’ iconic blue and adding customised header boards to match their visual identity.
- Streamlined Production: The queue system components are durable and weather-resistant, making them ideal for high-traffic areas. They maintain their quality during transportation and installation, ensuring long-lasting performance.
- Efficient Delivery and Installation: To meet the tight campaign schedule, each unit was individually wrapped and delivered straight to site. Corrugated cardboard ensured that the components arrived in perfect condition for smooth installation, avoiding any delays.
The Results
The bespoke queue systems not only met but exceeded expectations, empowering Zoggs to achieve a flawless rollout across their campaign locations. Each unit arrived precisely on schedule, allowing Zoggs to merchandise their displays in perfect time for the launch.
Now, Zoggs demonstrates its commitment to innovation and excellence through vibrant branding and durable designs at key leisure locations. Next time you visit a selected leisure centre, take a moment to explore your next swimming accessory before heading inside.
Our Metrics:
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Units Supplied
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Sites Launched
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Painted Components
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Printed Headers
