Client Background
For decades, Cadbury has been associated with joy, indulgence, and community, winning the hearts of chocolate fans worldwide. Their Outlet Shops elevate that experience even further. As a haven for chocoholics, these stores feature everything from beloved classics to exclusive, exciting new products, all infused with Cadbury’s signature charm.
Visit them at Cadbury Outlet Shops
When Freshstores Ltd., Trading as Cadbury Outlet Stores, contacted The Display Centre, they already had confidence in our expertise from a previous project involving Net Baskets. This time, they approached us with a clear vision and design for their new Pick ’n’ Mix bins.
The Challenge
In preparation for the launch of two new stores in late Summer and early Autumn 2025, Freshstores Ltd aimed to refresh their Pick ’n’ Mix bins with a primary goal: to create an even more enjoyable experience for their customers.
The challenge was clear: the new design needed to improve accessibility, enhance practicality, and reduce the risk of damage, ensuring smooth operations for store teams while providing memorable moments for shoppers.
The Solution
Our team worked closely with Freshstores Ltd to bring their vision to life, creating designs that aligned with their objectives. Key updates included:
- Innovative Accessibility: We enhanced the traditional design by removing the lids, making it easier for customers to scoop their favourite treats while reducing the risk of damage.
- Precision Craftsmanship: Using high-quality acrylic, our bespoke bins preserve the classic look that Cadbury is known for while incorporating modern refinements for a seamless experience.
We designed and created a fully customised sample that went through the approval process before manufacturing and shipping 80 bespoke bins to their new stores in record time.
The Results
The refreshed Pick ’n’ Mix bins have been received with great enthusiasm. With smooth deliveries and seamless integration into their stores, the Freshstores team couldn’t be more pleased with the results.
Here’s what they had to say:
“Working with Display Centre is always stress-free, from the initial design process right through to delivery. Kerry has been amazing, keeping us up to date with the progress of our order, and we are so happy with the end result in store.”
Now, Cadbury Outlet Shops shine even brighter as a destination for chocolate lovers, providing their beloved customers with a smoother and more enjoyable Pick ’n’ Mix experience. Indulging in treats has never been easier.
Our Metrics:
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New Stores
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Bespoke Bins
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Net Baskets
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Completed Projects
